![]() Communicate delivery, food prep and sanitation procedures Enter your business’ address and the advertising radius (which should match the delivery radius specified by the third-party delivery services you have accounts with). Communicate what you’re offering and that you’re taking safety and sanitation seriously.įinally, create an ad in Facebook’s Ads Create tool and select Local Awareness. Next, whip up some ads that comply with Facebook’s Ads Guidelines. That tells you exactly where your target consumers are situated. According to UberEats, your restaurant’s delivery radius is relative to your restaurant’s location and based on a number of factors, including distance and food prep time. If there was ever the right time to set up location-targeted Facebook and Google search ads, it’s now.įirst, consider how large your delivery radius is with third-party delivery platforms. Don’t be shy to post Instagram Stories and Facebook videos and keep the lines of communication open between you and your followers (your biggest fans). Use your website and social media accounts to announce that you now offer delivery, communicate the safety and sanitation measures you’re taking for food prep and delivery and showcase your delivery menu.Ĭustomers value transparency. Now more than ever, customers are going to be looking online. Leverage your website and social media accounts Communicate delivery, food prep and sanitation proceduresġ.Leverage your website and social media accounts.Here are some things you can do to assure that your customers feel safe and trust ordering with you while they self-isolate: Read more on Postmate’s response to COVID-19 here.Ĭustomers know there are still risks of getting or spreading COVID-19 by ordering delivery, but you can appease their concerns by clearly communicating the sanitation and safety measures your restaurant is taking. PostmatesĪs part of their Small Business Relief Pilot, Postmates is temporarily waiving commission fees for businesses in the SF Area (with more regions added as they scope geographic applicability), mandating couriers practice contactless delivery and that they adhere to CDC hygiene guidelines. Read more about DorDash’s response to COVID-19 here. DoorDashĭoorDash is implementing a strict no-contact delivery policy and has shipped 1 million sets of gloves and hand sanitizer to their couriers to assure proper sanitation. Read more on UberEats’ response to COVID-19 here. UberEats is waiving delivery fees and implementing “Leave at Door” delivery to support self-isolation measures. Understanding the critical role they play for restaurants, third-party delivery service providers have launched COVID-19 response programs: UberEats Restaurants who successfully pivot to a contactless delivery business model are better positioned to support the needs of their communities and customers while assuring their business stays afloat. Of course, this can be a challenge for many restaurants who do not currently support delivery, but in this new and uncertain environment, it’s the only way to be a prudent and responsible business owner. Rather than hope to feed 50% fewer patrons than you typically do and risk exposing them and your staff to the virus, the safer and more viable way forward is to shut your restaurant down to the public and transform your kitchen into a safe, sanitized dark kitchen (also referred to as a virtual kitchen or ghost kitchen). Contamination is still a very real possibility and, as OpenTable’s State of the Restaurant Industry report shows, COVID-19 has reduced the number of seated restaurant guests by up to 50% in many regions. While you have control over the cleaning, sanitizing and food safety protocols of your establishment and your employees, you simply can’t control the behavior of people that visit your establishment. Some establishments have been mandated to reduce their seating capacity by half in an effort to promote social distancing between customers, but this just doesn’t make sense. Restaurant owners and operators have a few options for how they can move forward during this period of heightened uncertainty. As governments take action to contain COVID-19, many restaurants are facing a new reality: If customers can’t come to you, you must go to them.
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